The U.S. Department of State’s Embassy Amman announces an open competition to implement a program titled Reel American: The Road to the Olympic Rings. Reel American is a 21-month public diplomacy film program designed to showcase American excellence in sports and build excitement ahead of the 2028 Olympic and Paralympic Games in Los Angeles. Beginning in October 2026 and continuing through June 2028, the program will host one film screening per month, showcasing classic American sports films that highlight the nation's rich athletic history and tradition of competitive excellence.
The program targets 1,000 youth participants, ages 16–25, engaging the next generation of global leaders, athletes, and cultural ambassadors at a pivotal moment in their personal and professional development. Through curated screenings and accompanying discussions, participants will gain insight into American values such as teamwork, perseverance, and competition.
This program directly advances U.S. foreign policy priorities by celebrating America's proven capacity to host large-scale international events and by reinforcing the United States' legacy of sports excellence on the world stage. As Los Angeles prepares to welcome the world in 2028, Reel American promotes a positive narrative of American achievement and lays the groundwork for successful public engagement throughout the Olympic cycle.
Applications must be submitted via email only to AmmanGrants@state.gov. Submissions through Grants.gov will not be accepted.